These days, your search results will not be text links exclusively. Search results today are comprised of pictures, videos, texts and even maps. A blogger competing with a video in search results may not seem like fair competition but it is the way the internet is today and you have to adapt and move with it. Today, to succeed you have to ensure that you have great content and this is what is termed as rich results. This article seeks to educate the reader on a number of rich results and how to implement them as strategies.
Let us start off by looking at video results as our first rich result. Previously, people surfing on the net had to click on a tab named video to see video results for their search and this greatly deterred then from viewing video results. However, Google has seen a niche and has allowed videos to be on their special section of a results page, which has increased the number of views that the videos get.
Another rich result is rich ads. For a long time now, ads have been part of Google’s search results. The ads have however just begun appearing at the top of all Google’s search results. It is very difficult for anybody to compete with an ad because they are paid for and therefore Google ensures that they appear at the top of all search findings. The ads contain visuals and all information regarding a company. You have to implement strategies that will ensure you do not lose your customers to the ads if you cannot afford to pay for them.
Map snippets are also part of rich results. Map snippets are a list if locations for one to get whatever they are looking for. A business’ address, its operating hours, photos and a little information about what it offers are some of the information you will find in a map snippet. Google had tried to bring a balance between those with map snippets and those without by not giving links to access the businesses with map snippets right away. Businesses without map snippets tend to have a lot of online customers whereas those with map snippets get a lot of physical customers.
As a business owner looking to make sales, you have to ensure that you get listed by Google. Ensure that you are listed because you will instil more confidence in your potential clients if they have your contact information.