You will be able to benefit a lot from hiring a book publicist. Publicists have connections and this is one of the main advantages of hiring one. These relationships have been in existence for very many years. These are the connections that will help you open doors that may never have been accessible to you. Publicists are not the ones that give you a solution when it comes to getting back on media coverage. Their connections however can be of great help to you. Thy can earn you new connections in a very easy manner. As an author it is very important to have media exposure. The problem arises from the fact that they don’t know who to call or where to start. Generating publicity can be very hard and complicated. You will need to know the right producers, the right shows to attend and the perfect time to call. Hiring a publicist will ensure that all these details will be well taken care.
Another benefit of hiring a book publicist is that you will have access to various media outlets. This means they can only work with you when you have a publicist. A lot of media outlets always want to work with a more formalized system. They will only be willing to work with you in a case where you have a publicist. You will benefit from the experience of publicists because they will always guide you. It is important to have guidance when you go for a radio station or a show. A good publicist will properly coach you. He will train you on the words you will use. He will also ensure that you will avoid making mistakes while on the shows.
A good book publicist knows how to spin things in the media and this is an added advantage. A good publicist is able to take topics and themes in your book and translate them to something else. For instance they can transform them to a newsworthy and timely occasion. A book publicist will be able to develop the right message. Using the right angles it will be easy for a publicist to get the right attention from the media. They will know how to pick the right angle to maximize interest in you and your book. Book publicists will definitely take the message to the right people and this is an added advantage. You can be able to book yourself in radio stations or TV shows but you may never go far. A good publicist knows what producers need to book you as a guest. He will then work hard to get your message to the right people. Most hosts book a guest based on the recommendation of a trusted publicist.