Authenticity is the key to the conversion of potential customers into regular customers into a particular company or business. This is precisely why user-generated content is gaining more popularity than consumer sentiment when it comes to the content marketing that is required in a particular company. Research to show that 92% of prospective customers would rather trust the user-generated opinions of other customers than the information that is found in a companys website. The modern customer makes more rational decisions when it comes to the purchase of goods and services thereby concerned about with who they listen to and who they buy from.
With sharing the knowledge about specific products and services, many customers want to know that companies are taking that seriously.
User generated content, by definition, is a marketing strategy by the company where they encourage their customers to share their personal experiences about a particular brand which can get viral, other customers in social media networks. The content can take various forms including photos, videos, question and answer, reviews, testimonials, blogs, and social media posts.
One of the advantages of user-generated content is that it is authentic. How raw customers can be able to share their expertise about a particular brand is what other customers want to see apart from the somewhat perfect advertisements that the company has to bring about their goods and services. The level of honesty of user-generated content to brand original content has a staggering 76% the perception of customers.
Brand loyalty is what the business is out for when theyre implementing marketing strategies, and this can be assured through user-generated content. There is a stronger sense of connection built into your business when users themselves share the experience about the brand of the company. By transforming customers into ambassadors of your brand, youre able to build brand loyalty easily as they feel an important part of the company and this can increase sales.
You can be able to make a lot of sales by user-generated content. Statistics show that when customers get to meet user-generated brands in their shopping shelves, it leads to an increase by 4.6% of the conversion rates.
User-generated content can be helpful to the business in the sense that it can able to be a low-cost marketing strategy to help the company save on costs. Marketing agencies are way expensive compared to having customers sharing the experience of a particular brand. Funding for other helpful marketing strategies can be enhanced by saving on costs.